Leveraging an aggressive, results-driven reputation management strategy, we transformed CarePoint Health’s online presence. The outcome? More 5-star reviews, stronger doctor profiles, and a surge in calls and booking requests.
About Carepoint Health
CarePoint Health is a patient-centered healthcare network dedicated to delivering compassionate, innovative, and coordinated care across Hudson County, NJ. Bringing together the expertise of Bayonne Medical Center, Christ Hospital in Jersey City, and Hoboken University Medical Center, CarePoint Health ensures seamless, high-quality healthcare from the doctor’s office to the hospital and beyond. With a focus on advanced technology, safety, and personalized treatment, their team of doctors, nurses, and specialists is committed to improving community health and empowering patients to live their healthiest lives.
The challenge
An Undervalued Reputation in a Competitive Market
Despite their commitment to outstanding medical care, CarePoint Health and its network of doctors were not capitalizing on the power of patient reviews. Many physicians had limited visibility on Google, incomplete or unclaimed profiles, and lacked a consistent stream of positive feedback. This digital blind spot resulted in:
Missed patient acquisition opportunities, as potential patients often choose doctors based on online reputation.
Lower conversion rates, with undecided patients hesitating due to the absence of trust signals.
A lack of differentiation, making it difficult to stand out in an increasingly competitive New Jersey healthcare landscape.
The Strategy: Engineering a Reputation Surge
We approached the challenge with one key principle in mind: Trust is currency in the digital age, and credibility must be actively built.
Google Doctor Profiles & Review Optimization
Every physician’s profile on Google had to be claimed, optimized, and strategically curated to reflect their expertise and patient satisfaction. We ensured that:
All profiles were fully completed with accurate details, photos, and compelling descriptions.
Search visibility improved through SEO-driven content and keyword placement.
Patients were strategically encouraged to leave authentic 5-star reviews, reinforcing credibility.
Reputation Management: Boosting Positive Patient Feedback
Understanding that a great patient experience doesn’t always translate into a great review, we built a system to bridge the gap. We developed:
- A patient engagement strategy that made it effortless for satisfied patients to leave reviews.
- A review request process, ensuring doctors received a steady influx of genuine, high-quality feedback.
- A proactive monitoring system to quickly address any concerns and maintain an overwhelmingly positive reputation.
Services Used:
The Results:
Calls, Conversions, and Patient Growth
The impact was immediate and measurable. Within months of implementing our strategy Google doctor profiles became high-traffic, high-conversion assets, significantly increasing inbound patient inquiries. CarePoint Health’s hospitals and physicians experienced a surge in 5-star reviews, boosting both credibility and online ranking. Call volume and booking requests increased, as more prospective patients chose CarePoint doctors based on their improved reputation.
+79.8 %
visibility growth
55.7 %
Increase in booking calls
131 %
Increase in email booking requests
The Lesson: Reputation = Revenue
Most healthcare providers assume that excellence in patient care alone is enough to build trust. But in a world where patients turn to Google, ChatGPT, TikTok or YouTube before they turn to their doctor, reputation must be actively cultivated and strategically managed. CarePoint Health’s success story is proof that when a reputation strategy is executed correctly, it translates directly into measurable business growth.
If your hospital, clinic, or practice isn’t actively managing its digital reputation, you’re leaving potential patients—and revenue—on the table.
Conclusion: The Future of Healthcare Growth Starts Online
At MedMarkUp, we don’t just manage reputations—we engineer trust that converts into real patient bookings. CarePoint Health’s transformation is a prime example of how the right reputation strategy can turn online credibility into real-world success. The question is: Are you leveraging your reputation to its fullest potential?
