+428% more
trust
Through a combination of digital transformation, trust-building campaigns, strategic pricing and sales optimization, we helped Dorna Medical achieve record-breaking growth in a highly competitive landscape.
Overview
Dorna Medical, a well-established healthcare provider with over 20 years of experience in Northern Romania, faced its most significant challenge when launching its Iași location. Despite its strong reputation, the new branch struggled with sales for the first five months, failing to gain traction in Romania’s most competitive medical market.
When stepping in, we implemented a comprehensive growth strategy that turned the Iași location around in just one year, bringing it to breakeven. In the second year, we positioned it as the #1 most profitable location in the entire Dorna Medical group.
Challenges Faced
Expanding into Iași, a city saturated with strong competitors and aggressive pricing strategies, required a complete overhaul of Dorna Medical’s positioning, trust, sales process, and digital infrastructure. The clinic struggled to generate consistent patient flow, had an unclear pricing model, and lacked a structured sales approach. Additionally, their online presence was underdeveloped, limiting visibility and engagement with potential patients.
Our Tailored Solution
Sales Growth & Pricing Strategy
We repositioned their pricing structure to compete effectively while maintaining profitability. By introducing clear, value-driven pricing and differentiation strategies, we attracted higher-paying patients and established the clinic as a trusted provider in the market.
To ensure long-term sales success, we built an in-house medical reps team dedicated to patient acquisition and relationship management. This structure allowed for direct patient engagement, ensuring a personalized and results-driven sales approach.
Exponential Patient Growth
Our data-driven marketing and sales strategy led to a 300% YoY sales increase, with a 28% MoM average increase in new patients. This rapid growth was sustained through continuous campaign optimization and targeted patient outreach.
Digital Infrastructure & Brand Presence
We revamped the entire company’s online infrastructure, creating an intuitive, patient-friendly experience across all digital touchpoints. This included:
A high-converting website with optimized UX/UI.
SEO-focused medical content and articles to drive organic traffic.
Paid advertising (PPC) and lead-generation campaigns for maximum conversions.
A strong employer branding strategy, attracting top-tier medical professionals.
Brochures and sales materials that reinforced Dorna Medical’s credibility and expertise.
Scaling Success Across the Entire Group
The success in Iași led to MedMarkUp taking over marketing and sales operations for the entire Dorna Medical group.
STRENGTH IN NUMBERS
Business impact
Our holistic approach generated a 9.3% increase in group-wide sales in 2023 and is projected to drive an estimated 12% increase in 2025.
breakeven
year-over-year sales growth for Iași
new patients month-over-month
7.04 %
increase in group sales in 2023 vs 2022
19 %
Increase in patient bookings in 2024
12 %
projected increase in group sales for 2024
Conclusion: A Roadmap to Sustainable Growth
The transformation of Dorna Medical’s Iași location into the group’s most profitable branch is a testament to the power of a well-executed marketing, sales, and digital strategy. By combining precision-targeted campaigns, sales team development, and an optimized pricing model, we not only helped the clinic reach breakeven in record time but also positioned it as a leader in one of Romania’s most competitive medical markets.
This success story has now been extended across the entire Dorna Medical group, driving continuous revenue growth and brand expansion. With a data-driven, patient-centric approach, MedMarkUp has set a new benchmark for scalability and profitability.
