- + 56%
more patients
Elytis Hospital, a premier private healthcare provider in Romania, partnered with MedMarkUp to revolutionize its digital presence and patient engagement. Our customized strategy delivered a 56% increase in bookings in less than four months, while maintaining the same paid advertising budget.
About Elytis Hospital
Elytis is a 14-year-old medical group that expanded organically, establishing itself as a trusted healthcare provider with 2 large hospitals and a couple other locations in Northeast Romania . Facing a highly competitive market, they sought a strategic digital transformation to enhance visibility and patient acquisition.
The challenge
Before partnering with us, Elytis struggled with an outdated brand identity that didn’t fully reflect its medical expertise and patient care standards. Their online presence was limited, making it difficult to reach and engage potential patients effectively. Despite consistent advertising efforts, their conversion rates remained stagnant, and they lacked the tools to build long-term trust with their audience. Additionally, without AI-driven automation, they faced inefficiencies in managing patient inquiries and scheduling. To scale up in a highly competitive healthcare market, Elytis needed a complete digital transformation.
Services Used:
STRENGTH IN NUMBERS
Business impact
Through strategic rebranding, intelligent digital marketing, and trust-building efforts, MedMarkUp successfully positioned Elytis Hospital as a leading healthcare provider in its region. This case study exemplifies how a well-executed marketing strategy can significantly increase patient bookings and trust—without increasing costs.
more patient bookings (monthly average)
more patient calls & inquiries
higher website traffic
Our Tailored Solution
Rebranding & Identity Revamp
We crafted a conservative modernized visual identity, ensuring a professional and patient-friendly experience across all digital assets.
Medical Content Strategy & Multi-Platform Promotion
We developed a comprehensive content plan, including: Educational medical content, medical blog articles, Doctor spotlights, Patient success stories and more
These were distributed effectively across Google, TikTok, Facebook, Instagram, LinkedIn, and YouTube, boosting organic reach and credibility.
Paid Advertising Optimization
Refined audience targeting to attract high-intent patients. Created new improved ad creatives and copy for better engagement. This helped us achieve a higher ROI while keeping the same budget.
New Website Development
We designed and launched a fast, mobile-responsive, and SEO-optimized website that offers an intuitive booking system, ensuring seamless patient scheduling. AI chatbots were integrated to provide instant assistance, improving lead nurturing and conversion rates.
SEO & Google Rankings Boost
By writing hundreds of optimized medical blog posts and landing pages with targeted keywords, enhancing local SEO for regional visibility, and implementing a robust backlink strategy, Elytis Hospital’s search engine presence improved significantly, driving more organic traffic.
Reputation Management & Patient Trust Building
To build trust and credibility, we encouraged and promoted 5-star patient reviews, implemented an automated review request system, and leveraged doctor testimonials and video case studies. These efforts reinforced Elytis Hospital’s reputation as a top-tier healthcare provider.
